From the Studio

Surface Pattern Design Process by Laura Hamzic - From Sketch to Pattern to Product

What is a Surface Pattern Designer?

Discover what surface pattern design is and how a pattern designer transforms simple illustrations into seamless designs for textiles, packaging, and beyond. Learn how this creative process can elevate your...

What is a Surface Pattern Designer?

Discover what surface pattern design is and how a pattern designer transforms simple illustrations into seamless designs for textiles, packaging, and beyond. Learn how this creative process can elevate your...

How I Fell in Love with Surface Pattern Design

How I Fell in Love with Surface Pattern Design

How I Found My Way Into Surface Pattern DesignFor years, I focused on creating standalone paintings, carefully planned and precise—but I longed for more freedom in my art. Then I...

How I Fell in Love with Surface Pattern Design

How I Found My Way Into Surface Pattern DesignFor years, I focused on creating standalone paintings, carefully planned and precise—but I longed for more freedom in my art. Then I...

How to Choose the Perfect Pattern for Your Brand

How to Choose the Perfect Pattern for Your Brand

Not all pretty patterns are right for your brand. Discover how to choose a design that truly fits your colours, style, and audience – and explore my Pattern Library for...

How to Choose the Perfect Pattern for Your Brand

Not all pretty patterns are right for your brand. Discover how to choose a design that truly fits your colours, style, and audience – and explore my Pattern Library for...

Floral inspired Lily Lover pattern design by Australian Surface Pattern Designer Laura Hamzic

What Makes a Pattern Good for Your Brand?

Looking for the perfect pattern for your brand? Learn how to pick (or design) a pattern that tells your brand story, stands out, and connects with your audience...

What Makes a Pattern Good for Your Brand?

Looking for the perfect pattern for your brand? Learn how to pick (or design) a pattern that tells your brand story, stands out, and connects with your audience...

Why Use Pattern in Your Brand?

Why Use Pattern in Your Brand?

Your products deserve to be more than functional—they deserve to shine. Discover how pattern design gives your brand a unique identity, tells a story, and helps your products command attention...

Why Use Pattern in Your Brand?

Your products deserve to be more than functional—they deserve to shine. Discover how pattern design gives your brand a unique identity, tells a story, and helps your products command attention...

Laura Hamzic's Surface Pattern Design Examples

What is a Pattern Library in Surface Design?

A pattern library is a curated collection of ready-to-license surface designs, perfect for adding unique style to your products. Learn how using one can save time, reduce costs, and make...

What is a Pattern Library in Surface Design?

A pattern library is a curated collection of ready-to-license surface designs, perfect for adding unique style to your products. Learn how using one can save time, reduce costs, and make...