From the Studio

From Scribble to Statement: The Making of Cascading Gum

From Scribble to Statement: The Making of Casca...

Explore the story behind the Cascading Gum Collection — bold, abstract Australian pattern designs for product packaging, textiles, and lifestyle brands. Hand-drawn, licensable, and full of personality...

From Scribble to Statement: The Making of Casca...

Explore the story behind the Cascading Gum Collection — bold, abstract Australian pattern designs for product packaging, textiles, and lifestyle brands. Hand-drawn, licensable, and full of personality...

Sunday Social Club Collection - Surface Pattern Designs featuring Australian Birds and Botanicals by Australian Artist Laura Hamzic

A Love Letter to the Western Australian Bush: S...

Inspired by life in regional Kalgoorlie, the Sunday Social Club collection captures the lively chatter of native birds, tangled gums, and gumnut branches — all lovingly hand-painted to bring the...

A Love Letter to the Western Australian Bush: S...

Inspired by life in regional Kalgoorlie, the Sunday Social Club collection captures the lively chatter of native birds, tangled gums, and gumnut branches — all lovingly hand-painted to bring the...

The Story Behind the Homegrown Collection

The Story Behind the Homegrown Collection

A behind-the-scenes look at the making of the Homegrown Collection — a nostalgic series of hand-drawn patterns inspired by childhood memories in the Australian countryside. From yabby races to Grandma’s...

The Story Behind the Homegrown Collection

A behind-the-scenes look at the making of the Homegrown Collection — a nostalgic series of hand-drawn patterns inspired by childhood memories in the Australian countryside. From yabby races to Grandma’s...

Surface Pattern Design Process by Laura Hamzic - From Sketch to Pattern to Product

What is a Surface Pattern Designer?

Discover what surface pattern design is and how a pattern designer transforms simple illustrations into seamless designs for textiles, packaging, and beyond. Learn how this creative process can elevate your...

What is a Surface Pattern Designer?

Discover what surface pattern design is and how a pattern designer transforms simple illustrations into seamless designs for textiles, packaging, and beyond. Learn how this creative process can elevate your...

How I Fell in Love with Surface Pattern Design

How I Fell in Love with Surface Pattern Design

How I Found My Way Into Surface Pattern DesignFor years, I focused on creating standalone paintings, carefully planned and precise—but I longed for more freedom in my art. Then I...

How I Fell in Love with Surface Pattern Design

How I Found My Way Into Surface Pattern DesignFor years, I focused on creating standalone paintings, carefully planned and precise—but I longed for more freedom in my art. Then I...

How to Choose the Perfect Pattern for Your Brand

How to Choose the Perfect Pattern for Your Brand

Not all pretty patterns are right for your brand. Discover how to choose a design that truly fits your colours, style, and audience – and explore my Pattern Library for...

How to Choose the Perfect Pattern for Your Brand

Not all pretty patterns are right for your brand. Discover how to choose a design that truly fits your colours, style, and audience – and explore my Pattern Library for...