How to Choose the Perfect Pattern for Your Brand
When it comes to pattern design, not every gorgeous print will suit your brand. Just like your logo, typography, and colours, patterns can speak volumes about who you are and what you stand for. Here’s how to make sure the designs you choose truly resonate.
1. Colour Harmony
Does the pattern play well with your brand’s colour palette?
Even the most stunning pattern can feel “off” if the colours clash with your product or visual identity. Look for designs that either match your palette or complement your signature colours. Harmony here creates consistency and recognition.
2. Scalability
Can the pattern flex its muscles across a range of product types and sizes?
A great design should adapt seamlessly – whether it’s on a phone case, tea towel, dress, or a king-size doona cover. Consider how it looks both up-close and from a distance. Tiny details might disappear on large-scale products, while big bold motifs could overwhelm smaller items.
3. Mood and Style
Does the pattern align with your brand’s vibe?
Is your brand playful, earthy, elegant, retro, or bold? The pattern you choose should be a natural extension of your brand’s personality. If it’s not telling the same story as the rest of your visual identity, it could send mixed signals.
4. Connection to Your Values
Does the pattern reflect what your brand stands for?
Patterns aren’t just decoration – they can carry meaning. Whether it’s motifs inspired by nature, patterns that evoke nostalgia, or bold designs that reflect confidence, look for something that resonates with your core values.
5. Audience Appeal
Does your customer see themselves in the pattern?
The perfect design should spark a sense of “that’s so me” in your target audience. Think about what will resonate most – what makes them smile, feel inspired, or connected. When a pattern feels personal, it’s more likely to create loyal fans.
Choosing the right pattern is about more than just looks. It’s about creating a visual language that feels authentic to your brand, appeals to your audience, and tells a deeper story.
Ready to find out more?
Grab my free guide: How to Work with a Pattern Designer. Follow the link below and get ready to collab like a pro!